I thought much the same thing. Back in the day getting anything .ie registered was a massive pain, and you could pretty much forget it if you weren't an Irish business or highly motivated individual. They'd even try to impose content restrictions (ie. no adult content)
IIRC it got to the point once that a satirical radio show ran promos for what it claimed was the first porn site on .ie, but the link was actually to a gallery of a disheveled blonde helping to push a car out of a ditch. Which I suppose would count for some people, Rule 34 after all.
Which has nothing to do with hood.ie - overall I'd say it looks interesting, and a great way for a FE dev to build a prototype or v1.0 of a web app. I'd be very nervous about scalability though.
I was thinking that initially, but it looks to be a proxy registration with somebody else acting as the domain holder. The domain holder is 'Paul Campbell', who registered under the category "Discretionary Name" as a Sole Trader. I'm guessing there were some little fibs used to get the registration past the hostmasters... :-)
Well, I work for a registrar. I know practically all the tricks around their silly rules at this point and was more wondering which particular set of tricks you used. :-)