And yet they were at one time the low-volume underdog. People scoffed at them when they first started making iPods and again later with iPhones (even though there were fewer doubters by the time the iPhone came to be, there were still some). They clawed their way up to where they are now over the last 15 years, pretty much "back from the dead". During much of that time, their products were higher priced than their competitors due to the same supply & volume constraints you are describing, only against them instead of in their favor. Now it seems the shoe is finally on the other foot.

If they can make it, so can any other company.