There is an underserved niche in the biking industry and that is "urban chic" bike clothing from multiple vendors. Clothing is one area where brick and morter retail wins out over online retail because nothing beats trying clothes on. In SF, I've tried clothing on from Chrome, Mission Workshop, SWRVE, Rapha, etc.
Sizing between the brands is notoriously fickle and it's impossible to know if one brand will fit just right while another brand you can't even fit your thighs into the pants. For example, Chrome fits me really well, while Rapha doesn't fit at all. SWRVE on the other hand is only sold at 4 stores in the city (Huckleberry Bikes is one of them, the other three are MissionBike, BoxDog and PushBike). While I haven't been to HB, I have been to PushBike and MissionBike Co, and both have a very very limited selection and sizes of SWRVE clothing. The only non-cycling company that has decent stuff is Lululemon. I'm shocked that in a city like SF that has lots of cyclists, that it is so hard to find good biking clothing.
Given the growth of urban cycling, I'm honestly surprised no one has noticed that you could create just a store that has an excellent selection of fashionable everyday cycling clothing.
I hope the guys at HB are reading this, because I plan on going by there to see if their clothing selection is any better than PushBike and MissionBike Co.
Sizing between the brands is notoriously fickle and it's impossible to know if one brand will fit just right while another brand you can't even fit your thighs into the pants. For example, Chrome fits me really well, while Rapha doesn't fit at all. SWRVE on the other hand is only sold at 4 stores in the city (Huckleberry Bikes is one of them, the other three are MissionBike, BoxDog and PushBike). While I haven't been to HB, I have been to PushBike and MissionBike Co, and both have a very very limited selection and sizes of SWRVE clothing. The only non-cycling company that has decent stuff is Lululemon. I'm shocked that in a city like SF that has lots of cyclists, that it is so hard to find good biking clothing.
Given the growth of urban cycling, I'm honestly surprised no one has noticed that you could create just a store that has an excellent selection of fashionable everyday cycling clothing.
I hope the guys at HB are reading this, because I plan on going by there to see if their clothing selection is any better than PushBike and MissionBike Co.