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"Talking to Huckleberry, it also seems clear that the most important software tools for small business haven’t been invented yet. There is no “google analytics” for a shop or measurable ways they can promote themselves offline or online. "

Hmmm, I guess there's already people working on systems using cameras, face detection and recognition, and linking them to records of faces previously in the store (pr eben passing by), and to cash register sales (and credit card identities)?

I find the idea bth fascinating and creepy.

And I'm now wondering how many stores I walk into are doing it already? What're the chances that most big casinos don't already have something like this automatically alerting customer service when whales arrive (and security when card counters arrive)?



Big venues like football stadiums can contact your mobile phone company and get contact information for all the people who brought a cell phone to the event.

Big casinos have crazy video surveillance but I think there's still a lot of humans in the loop. They've got the budget for it, after all.

Of course, the easiest way to track people and their purchases is to sign them up for the store loyalty program and offer them nominal discounts. Works for grocery stores, at least. Bike stores are trickier. Fewer repeat customers.


I know of an insurance company in India that takes photographs of everybody every time they come to the store, incidentally, and keeps them on file.




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