Since consumers have no visibility into the problem nor ability to solve the problem, I disagree that it starts with them (but it needs to get to them eventually).

Apple wields a very large, very concentrated number of dollars, which may be enough to get the ball rolling. Other higher-end electronics companies may decide that, for marketing reasons, they will only work with "Apple approved" vendors or may decide the positive press is worth approving their own.

It will be some time before the fifty-cent, crap electronics are reached, but you have to start somewhere.