I'm starting to sloooowly build up an audience as I work on my game project, and I can already tell I do not at all have the necessary drive to build that audience as large as it needs to be for the game to "go viral" based on that alone, no matter how good it is. No, I think the necessary evil will be actual marketing, possibly by reaching out to other streamers and whatnot that DO have those followings and seeing if I can spark their interest in the project. I know I don't have the mental energy to keep it up myself, especially not solo. I'll focus on what I'm good at: making the best game that I can, the sort of thing I'd love to play. The rest will have to be up to the experts in their field, which I am not.