At I guess I would say it's going to be advertising. e.g. megaupload except 90% of profits on downloads the artist has endorsed goes to them. Instead of 100% to megaupload.
Probably with targeted upsells for more content from the artist as well.
I vaguely remember reading something about it at the start of the year after his arrest. If I recall correctly, the idea was you installed a program that replaced the ads on websites as you browse. By doing so you earned access to music. Something like that.
Probably with targeted upsells for more content from the artist as well.