Who are "we the developers" in this scenario? This has already been played out on other platforms. Vimeo, Revision3, etc. will jump at the chance of reaching AppleTV devices but CBS, ESPN, AMC, etc. will not.
Your background is primarily in Chrome and Android - are you sure your reply to my post isn't biased?
I use that term to include anyone who develops for the iOS platform and wants to develop an App for AppleTV. Feel free to take yourself out of that.
How do you know that Apple hasn't created new parterships for their upcoming efforts? Do you have AppleTV? Have you noticed a slow growth in subscribing to new content? You can even purchase it In-App if you'd like.
There's many different potential ways to challenge the incumbent Cable TV business model. Don't assume that top-tier content producers are not interested. By the looks of what I'm seeing on AppleTV today, they are slowly coming on board.
