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He won't, because Nike spent billions of dollars convincing everyone MJ was the greatest.

I'm also tired of the "wants it more" and "works the hardest" conversations. Somewhere out there is a dude who is working just as hard, but he's 5'6", has little fast twitch, and small hands. No matter how much he wants it, he'll never be an NBA all star.



Nike hasn't invested billions on Lebron?


They didn't run his campaigns as him being the best ever, did they? MJ was still top dog at Nike, right?

That also runs into my other theory of whoever was #1 when the mid 80's to early 90's rolled around stays at #1 due to branding becoming "modern".

Skateboarding? Tony Hawk; Football video game: Madden.

After that period of time, the brands stopped moving over for new things coming up.




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