Google doesn’t actually have to do anything at all other than slurp personal data up and use it to improve ad margins. Once your the default search engine, the default home page, and the default browser, you’ve locked 99% of the world into your portal. You control what people see and do, and they have to accept it. That’s what triggered the browser wars of the 1990’s - the realization that that trifecta is the keys to world domination.
Saying “yeah but Kagi” is talking about you and your tribe only. The world isn’t going to pay for Kagi or take the N steps required to switch. Microsoft realized they could kill Netscape by simply not requiring the user to download anything, then failed to consolidate. Google managed to be better for just long enough to consolidate so pervasively that any further investment in improvement is a literal waste of energy and money.
So, don’t hold your breath from an improvement in SEO garbage. It’ll just get worse. Definitely use Kagi and hopefully we will have great niche subscription based tools that have an incentive to be better. But don’t expect that Google perceives ANY problems with the status quo or that they have to do anything about anything other than increasing ad margins.
Saying “yeah but Kagi” is talking about you and your tribe only. The world isn’t going to pay for Kagi or take the N steps required to switch. Microsoft realized they could kill Netscape by simply not requiring the user to download anything, then failed to consolidate. Google managed to be better for just long enough to consolidate so pervasively that any further investment in improvement is a literal waste of energy and money.
So, don’t hold your breath from an improvement in SEO garbage. It’ll just get worse. Definitely use Kagi and hopefully we will have great niche subscription based tools that have an incentive to be better. But don’t expect that Google perceives ANY problems with the status quo or that they have to do anything about anything other than increasing ad margins.