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That’s an interesting angle, how ones B2B dedication and competencies align with business customers who have a lot on the line vs flippant and irritated end consumers playing with free products. The stakes are definitely not equal there.


Significant sectors of us (irritated end consumers) are not merely "playing with free products."

We purchase hardware (Assistant, Pixel, Nest). We make a living (Play, YouTube, Ads, gSuite).

We're vastly outnumbered by free users, but they aren't "playing" with Maps and Messages either.

(Side note: Photos is fantastic. That team should be a case study in product stewardship.)


In case anyone from the Photos team sees this: Photos is the reason I still use a personal Google account, and I pay for Google One. It just works. Everytime I notice a change, it seems like it tangibly benefits me. When I don't notice a change, everything is smooth, fast, and easy.


>(Side note: Photos is fantastic. That team should be a case study in product stewardship.)

Shame about Picasa though.


What Google also misses in terms of B2B is the non-technical side of keeping your clients close (or, more to the point in Google's case, to get said clients in the first place).

Google somehow still thinks that business clients will flock to them just because they're called Google. That's not how it works, you have to keep close personal relationships with said business clients. If that means having a heavy-alcohol infused night out in some expensive resort with the CTOs (or the CTO-equivalents) of some of those potential clients then that's the way do it. To say nothing of the government clients, who come with their own idiosyncrasies.




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