We are very similar but in a b2b space... http://feefighters.com - Love what you guys do... it is in many ways exactly what we do (as for the site layout, hey - it looks good!)...

The trick is convincing people that what you're providing is different from the standard lead gen sites. You've done a good job in the description, but people will always be wary. Drop me a line if you want to talk shop

Question: anyone know if someone has a similar model in the health insurance space? It's sorely needed.