Do people in the rural/suburban US really tow that much that often? Seeing the number of trucks just doesn’t make sense (especially given how few are towing anything). Is there a little measure of lifestyle signaling or macho involved in truck ownership, or towing capacity comparison?
Car companies don't limit themselves to selling people a car based on what their life is like now, people have already got something that lets them do the things they currently do.
They can market it based on what their life could be like if they brought the car. Perhaps in vague, emotional terms.
You too could be kayaking/mountain biking/skiing through picturesque countryside with your pretty, athletic friends... if you buy a Brand X SUV. Be confident in any situation. Whatever, wherever, whenever. Adventure starts here. Built tough. Driven by dreams. Past the pavement. Built for city roads and no roads.
Spot on, this is also while many people back in the early 2010s were so turned off of laptops without CD drives, they might not ever use it, but they want to know they can. (ev dn through they didn't realize the tradeoff was battery)
There is an exceptional explanation of this in the Adam Curtis documentary "The Century of Self." In the 20th century, advertizers pivoted from marketing on the basis of need to the basis of identity.
Nah I think that’s a more valid “I don’t know when I might need it”-situation. I never felt that “who knows, I might need to tow a sailboat any day now”-feeling though.
Why are trailers so unpopular though? I see the appeal of the truck when it’s needed but unless that’s a large fraction of my total trips why wouldn’t I rather have a regular car and tow a trailer when I need to move or take away trash? The flatbed is an extreme waste of space when it’s not used for hauling anything.
That is, assuming the other values (economy, comfort, handling, ...) are better in cars than in trucks. I’m starting to suspect that either cars+trailers are seen as unattractive (like station wagons) or that those other values aren’t as highly valued as they are outside the US. One big difference I can point to is the size of parking spaces...
I know several people with campers, horse trailers, car trailers, boats, etc. Most aren’t maxing out their towing capacity, but if you’re driving through any mountains, you’ll want to be well within those limits unless you want a white knuckle experience.
I have a Silverado diesel truck which I inherited. I don't tow often, but I do use it a lot for landscaping work -- hauling mulch, brick, and lumber in and yard waste out to the recycling center.
I do that with my small car and a trailer (Granted, I can only do around 500kg/1000lb on it, but it's usually enough). It's at least definitely worth the economy given how far I drive between every time I need to dump/tow.
