If you want a priority invite to LaunchRock, just email me at jameson at launchrock dot com. We're going to open it up as soon as we can, but we're focused on scaling right now and a few other things before we're 100% comfortable letting the masses in.
Thanks for the mention. If anyone on HN wants an invite, just email us at hello [at] launchrock [dot] com and mention that you heard about it from Hacker News.
Advice wise, we've found that the pages work really well, and not just for us, but it does require for you to spend some time thinking about the design, your messaging, and more importantly, how you'll get people there in the first place. It's kind of an amplifier of sorts.
Anyway, we'll have some great data to share, but we're just trying to get to/through SXSW right now.
We're concerned about that as well. The basic game dynamic that we're employing will only go so far. The key is to enable interested parties to share with other people who will also be interested. There's a lot of ways you can do that, and we're thinking hard about them.