Toys are relative -- the iPhone was not a toy compared to other phones but definitely a toy compared to a personal computer.
We built a stationary bike called Revvo (http://revvo.co) -- which does a lab quality VO2Max test but makes it a whole lot more fun. Not a toy compared to other exercise bikes but definitely a toy compared to a $45k metabolic cart used for lab tests.
Increasing activity however does have a positive impact on your fitness (specifically VO2Max) -- the challenge is that this increase in fitness is invisible to most.
That's a big part of the reason why we started Revvo (http://revvo.co) - to make it easy to measure the vital but often invisible elements of fitness.
Nate's approach is based on evaluating the quality of the various polls - which is the thrust of the FT article. In fact he actively weighted each of the polls & corrected for known biases.
We built a stationary bike called Revvo (http://revvo.co) -- which does a lab quality VO2Max test but makes it a whole lot more fun. Not a toy compared to other exercise bikes but definitely a toy compared to a $45k metabolic cart used for lab tests.