I agree that digital assets are barely a consideration for people especially in relation to a topic like this. The idea of creating some sort of standard way and turning it into a business is an intriguing one - why couldn't you just have something akin to a password keeper (like a virtual security box) that you must provide a person to pass onto in the event that you pass away?
I'd probably pay a small amount for that, assuming that the security features were incredible.
Well if they just want a password keeper than they can use a desktop password tracker and share the master key with the necessary people. What I'm talking about is more akin to being an online executor rather than just a password storage location.
Some of the issues I've considered:
1) Giving a password to someone is a major security hole. They could lose it, it could be stolen, etc. This is going to be a key to your entire (ideally) online presence. And for people with online wealth this poses a significant issue.
2) This sort of system requires updating and ideally you'd want to make it as simple as possible.
3) What if not all of your digital assets are online website accounts. What about MMOs? Or FTPs etc. Online banking.
4) The digital information security as you mentioned will of course be a large priority.
5) What if a client doesn't have someone to give their information to? Then it would / could fall on us to be aware of his death. I haven't found a good way to do this other than a rather morbid dead-man switch. Call them at some frequency just to check up on them...
haha, I didnt ask for feedback on my site directly because I wanted to make sure the information was general enough for anyone to use but thanks for taking that extra step!
Valid point about the search box and recommended events. As you see, we do exactly that on the "buy tickets" page and the reason why we didn't do that on the name page as one of our goals was to be as intuitive and non-cluttered as possible. So we were very particular about where we spaced things, in case you were curious why.
Re: Title tags, great point.
And valid points about the press releases. Part of my marketing strategy has been giving away free events to NGos, charities, etc. (and not to mention, it helps us really put our money where our mouth is in terms of being the opposite of Ticketmaster) so I thought I could do a press release for each time I did this. Now at the rate I'm doing this, it would happen about twice a week however the LAST thing I want to be is a spammer so spacing it out for larger announcements makes sense from this perspective.
I asked this in a question above, would a company news section accomplish the same objective of a blog? i.e. Ticket Trunk sponsors charity event (news) vs Why we sponsor Charities (Blog).
To my limited understanding they would and if that's the case, then is having a news section itself an SEO strategy?
A news section looks more official; a blog section gets more traffic. If you have enough time for both, do it; if you have to pick, do a blog.
One problem with a news section is that you can't do one if you aren't generating news. Your blog can be trivial, but your news section needs to have higher standards.
Yea that's essentially what i was thinking and I honestly don't know if that's even a good idea, not an expert either.
We have a news section on the site, as I decided to treat our facebook fan page (havent published yet) as our blog since I think the big problem with fan pages is that they dont have ongoing content. But realizing the need for content on the site, I thought a 'news' section would suffice. These same news articles I was thinking of publishing using PR web (or something like it), as I had come to understand that it could help your SEO.
I suppose its worth mentioning that I don't event know if that's a great use of our money since we operate in the ticket domain so to imporve our ceo we would be competing with the mega-sites who crush us in resources. So thinking of that way, maybe its worth more my time to spend the money on advertising?
I've just started a blog in the last couple of weeks (www.creativitykilledtherecession.com) and I found this post rather helpful and timely. At a time when lazy media (and wishful thinking) has fabricated the idea that online business is quick and easy, Neil's story is evidence that perseverance and hard work still separate the true contenders from the pretenders.
